Graphic: Content & Customer Service Drive Trust in Marketing

Brands work hard to get in front of buyers. It’s important to keep in mind how important consistency and other elements that build trust are in converting prospects to buyers and in keeping current buyers from going elsewhere. The graphic below, created by Ghergich & Co. for Salesforce Canada, shows how online, email and offsite Content and responsive Customer Service combine to help business marketers create an atmosphere of trust.

The Psychology of Trust in Marketing: How to Earn It and How to Keep It

Via Salesforce

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