Tag Archives: 2015

Innovation in 2015, innovative ways to spend your budget

5 Innovative Ways to Spend Your Marketing Budget in 2015

There’s no better time than the New Year to bring fresh ideas to your business.

Last year we saw the rise of crowdfunding, the announcement of exciting wearable technologies, and a continued effort to engage customers through social media and mobile. It was a year of thrilling trends in consumer development.

How many times have you or one of your colleagues said “That’s just the way things are done around here”? Don’t get stuck in a pattern of doing things a certain way just because that’s how things have always been done. Ask WHY, and if there isn’t a good reason perhaps now is the time to think of changing.

Innovation in 2015, innovative ways to spend your budgetThere’s no better time than a New Year and a new budget to bring fresh ideas to your business. Here are 5 exciting and innovative places to allocate your marketing budget in 2015 with an eye toward future revenue streams:


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10 (Business) New Year’s Resolutions 2015

According to Forbes*, Only 8% of Individuals Achieve their Resolutions!

business new year's resolution, fireworks

No need to think up my own New Year’s resolutions this year. As a researcher, I can re-purpose other people’s thoughts for fun and profit, so I checked usa.gov to find the most popular New Year’s resolutions in America. Here they are, remodeled for BuyerSynthesis:

1. Lose Weight

I interviewed recurrent dieters for one of my clients this past year. While participants browsed the client’s new website, I learned their motivations in choosing a diet. One theme can be called, “What will they let me eat?” I found this fascinating. For most, the diet plans acted as a surrogate mother, giving or taking away permission for this basic need. And this got me thinking about how at some point we all need to make our own choices.

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