DENVER, CO, June 11, 2015 – What is a good example of a company in need of marketing research? That question was posed to college-bound students looking to compete in BuyerSynthesis’ first annual $1000 marketing research scholarship. Entries were judged on creativity and humor, originality and intellectual content.
Bank of America’s Tanked Reputation
The judges carefully considered the three top entries. One focused on Bank of America, which purchased Countrywide Mortgage in 2008. At the time, Countrywide financed approximately 20% of all U.S. mortgages, so this purchase placed B of A front and center for the mortgage crisis. The combined entity wrongly foreclosed on many homes, and in 2012 it was considered to have one of the worst reputations in America. This all led one of our entering students to Continue reading