When people think of startups, they’re often associated with young, driven entrepreneurs who are disrupting a market with technology or apps. This may be what we recognize as a startup, but the term can refer to any young business filled with potential and innovation, especially if it offers a new product or service.
We like companies that are doing something new, filling a gap in the market or exposing a market’s weaknesses, so we wanted to shed light on two food startups and a few others working outside the field of technology.
Here are some entrepreneurial companies you should keep your eye on: Continue reading
Photo courtesy of thedieline.com
Natural and organic food once was confined to places like the Berkeley Gourmet Ghetto or Ithaca’s Moosewood Restaurant. It’s only been in the last decade or so that eating healthy has become…cool. More people are drinking coconut water, eating paleo, and getting their daily spirulina fix.
Last year, Kroger and other traditional grocers reported that they were selling more organic and freshly prepared foods. Natural food brands are expanding—Credit Suisse analysts expect the number of natural and organic food stores in the US to double by between 2015-2020.
This increase can be attributed to education and simply being more deeply Continue reading
Blog research: I type HM.com into my browser and add to my knowledge around marketing to women with the new U.S. ecommerce website from H&M. My credentials are impeccable: woman, check. Credit card, check. Marketing researcher, check. Experience conducting ethnographic research with women about fashion and ecommerce: check. Continue reading
Can you innovate without using consumer insights? Or can that mean ignorance of consumer preferences and needs? Continue reading
Samsung’s new Galaxy S4, positioned as your “real life companion”, lands in stores April 26. It builds some new features into the successful Galaxy S3 wireless phone. Much has written lately about the different marketing approaches of Samsung and Apple, especially their use of creative qualitative research. Continue reading