To drive the types of smarter marketing decisions that lead to revenues, think through these questions before starting market research projects.
What do you need to learn and why?
In order to effectively conduct marketing activities, you should be really clear on what insights you are missing. Examples of great research questions:
- Would budget-minded or premium-driven customers, in the quantities needed, best respond to our next product launch?
- What are the barriers to action for our category?
- How should we divide our market into segments so that we can develop products that best need each group’s unique needs?
- Why does our brand seem to be on the decline?