Monthly Archives: September 2016

A Few Consumer Insights Definitions

Boston Public Library Reading RoomMarketing often uses terms that are understood differently by different people. Why? Because many of them are made up to capture current trends. Following are a few consumer insights definitions.

Consumer Insights

Consumers Insights is kind of a trendy way of communicating that Marketing Research reports with tons of crosstabs and charts, Focus Group backroom notes, and Online Bulletin Board transcripts require sophisticated thinking before they become relevant in a business situation. Drawing Consumer Insights from studies means figuring out what actually matters about your business’ consumers and how to apply that knowledge to marketing. Insights should be built on human truths, and can be used to influence product development, communications, pricing Continue reading