When considering marketing research for your organization, you may not know how much to budget for it, or even how much a focus group costs. Because primary market research projects are designed around the needs and scope of the specific client’s situation, costs depend on many factors. So organizations that don’t have a long history of conducting research or have been doing it in-house and are newly considering bringing in professional vendors often don’t know what dollar amount to expect.
Upside and Downside Risk
Another thing that complicates the budgeting process is trying to figure out how valuable research will be before doing it. One way to think of its value is that marketing research Continue reading