Monthly Archives: November 2015

john atherton, field work, anthropology and marketing

5 Things Anthropologists Can Teach You About Being a Better Marketer

anthropology and marketing, ethnography, digital ethnography, marketing

What’s the best way to get through hundreds of pages of dense theoretical readings you have very little background in? By relating it to the knowledge you already have. In my case, I’m working on a Master’s in social anthropology and I’ve found that the discipline has taught me a lot about being a better content marketer and social media guru.

Here are 5 concepts you can use to become a better marketer: Continue reading