Monthly Archives: July 2015

Strong Employer Branding Drives Consumer Brands

Office worker walking out of the door after quitting.In the depth of the Great Recession, many people took pay cuts, yet considered themselves lucky to still have a job. With few options to change jobs, the niceties surrounding choice of employer took a backseat to the realities of survival. Unfortunately, in this “jobless recovery”, this is often still the case.

But one little-noted side effect of Obamacare, as both skeptics and supporters now call it, is that insurance has become decoupled from employment. Uninsured workers can buy their own coverage. And those lucky enough to have employer sponsored healthcare can’t be turned down for new coverage due to preexisting conditions. This means salaried workers can entertain self-employment or working for a smaller employer without the golden handcuffs of corporate insurance keeping them in place. Knowing your employees have more freedom, you may, like many companies, be returning to the idea of Employer Branding.

It Exists in the Minds of Current and Prospective Employees

An employer brand means the idea of your company in the minds of current and potential employees. It is based on everything they see, hear or experience, before and after considering working for the company. A strong employment brand translates to excited prospective employees, ease of filling positions and your choice of the strongest applicants. Continue reading

4 Ways to Build Customer Relationships for More Brand Loyalty

Transparency, Market Research, Creative Rewards Key.

Worn, muddy hiking bootsBusiness growth is often associated with bringing in new customers; however, loyal customers actually account for more purchase volume and a lower cost. In short, it costs less to retain customers than to acquire new ones and they have higher long-term value. While it is important to develop new products and connect with prospective buyers, building brand loyalty is a vehicle to a profitable business.

Loyal customers are easy to reach (lowering sales & marketing costs), offer qualified referrals, and in the best case become brand ambassadors. Once the sale is complete, the next task becomes creating an enduring brand relationship with your satisfied customer. Here are some tips to help you build customer relationships to increase brand loyalty.

1.  Foster a community

Give your customers a place to gather together, ask and answer questions, and engage with the brand and its other buyers. This allows customers to have constant access to relevant and Continue reading