Monthly Archives: October 2014

What is a Focus Group?

Great for understanding customers and the language and products that appeal to them.

Marketing Conversations

Marketing includes two conversations: the one the company has with its customers and the one its customers have with each other. Focus Groups not only allow you to understand how effective your conversations have been with your customers. They also let you listen into the conversations they are having with each other.

the conversationFocus groups uncover the language your customers use, their emotions, various sales objections and what’s in their heads.

Number of Participants

Focus groups come in various sizes. There is no magic number – 10-12 gives a larger group with Continue reading