Monthly Archives: October 2013

Google & Qualitative Marketing Research

GCS Will Smooth Entry into Consumer Research

Later this month, Google Consumer Surveys (GCS) will be launching an expanded toolbox to companies and researchers alike. Currently, publishers can use Google’s two-question surveys to monetize content, giving users the option of answering a few survey questions in order to access premium content. Approximately 200 online content providers, such as the L.A. Times¬†and USA Today, are currently offering their readers Google Surveys. Continue reading