Monthly Archives: May 2013

Why Conduct Marketing Research: 7 Reasons

Would Research Help Your Marketing Decisions?

I have worked with clients ranging from fast-growing start-ups to Fortune 500, with quite a few in the middle market size. Some are conducting professional marketing research for the first time; others have in-house research teams. Each client wants to reduce the risk of a marketing decision and wants to know, “Why conduct marketing research?” Continue reading

Only Seeing What You Want to See

The Risks of Wishful Thinking in Market Research

Speaking truth to power sounds noble.  Telling a client they have an ugly baby?  Perhaps bit less lofty. But however you spin it, marketing research sometimes involves bursting the bubbles of excited, creative marketers.  Marketing research best practices involves honesty from marketing researcher and client alike. Continue reading