No need to think up my own New Year’s resolutions this year. As a researcher, I can re-purpose other people’s thoughts for fun and profit, so I checked usa.gov to find the most popular New Year’s resolutions in America. Here they are, remodeled for BuyerSynthesis:
1. Lose Weight
I interviewed recurrent dieters for one of my clients this past year. While participants browsed the client’s new website, I learned their motivations in choosing a diet. One theme can be called, “What will they let me eat?” I found this fascinating. For most, the diet plans acted as a surrogate mother, giving or taking away permission for this basic need. And this got me thinking about how at some point we all need to make our own choices.