Category Archives: Companies

How prominent companies are using marketing research.

A Few Learnings from Boulder Startup Week 2015

Boulder Startup Week Insights from New Hope Natural Media, Yummari, Makeena, Tendril and More.

jerry colanna (1)Jerry Colonna of Reboot combined philosophy and business in an amazing keynote speech to kick off Boulder Startup Week 2015. His focus was on helping entrepreneurs find inner resources to keep their calm in the midst of the unknown, challenging and dynamic roads they have chosen to follow.

Anyone working in innovation, whether within an established brand or an emerging brand-to-be, should study his philosophy. One key idea was to find stillness and peace inside of the gap between reality and what could or should be.

Marketing research is sometimes seen as the killjoy voice of too much reality. But the best Continue reading

Some Food Startups and Other Non-Techs to Watch

Hampton Creek's Just Mayo, Back to the Roots, Zinepak and Front & Center Marketing warrant a look.

Variety of Organic Spices USDA

When people think of startups, they’re often associated with young, driven entrepreneurs who are disrupting a market with technology or apps. This may be what we recognize as a startup, but the term can refer to any young business filled with potential and innovation, especially if it offers a new product or service.

We like companies that are doing something new, filling a gap in the market or exposing a market’s weaknesses, so we wanted to shed light on two food startups and a few others working outside the field of technology.

Here are some entrepreneurial companies you should keep your eye on: Continue reading

Natural Food Brands Thrive through Customer Connections

Big Tree Farms & Field Roast Share Their Natural Food Brands' Marketing Approaches

Chocolate from Big Tree FarmsNatural and organic food once was confined to places like the Berkeley Gourmet Ghetto or Ithaca’s Moosewood Restaurant. It’s only been in the last decade or so that eating healthy has become…cool. More people are drinking coconut water, eating paleo, and getting their daily spirulina fix.

Last year, Kroger and other traditional grocers reported that they were selling more organic and freshly prepared foods. Natural food brands are expanding—Credit Suisse analysts expect the number of natural and organic food stores in the US to double by 2020.

This increase can be attributed to education and simply being more deeply Continue reading

Samsung’s Creative Qualitative Research

Galaxy S4 Built on Ethnography & Trend Analysis

Samsung’s new Galaxy S4, positioned as your “real life companion”, lands in stores April 26.  It builds some new features into the successful Galaxy S3 wireless phone.  Much has written lately about the different marketing approaches of Samsung and Apple, especially their use of creative qualitative research. Continue reading