Monthly Archives: September 2015

9 Ways to Boost Response Rates for Online Surveys

Race car with back wheels off turning cornerLet’s face it: online surveys aren’t always the most exciting part of marketing research. Nevertheless, they are important in gathering data and getting answers to the questions you have been asking.

While there is no ‘standard response rate’ for online surveys, the fact of the matter is that more is better. High response rates means you can be more confident that the sample reflects the population you’re trying to study. So, how do we boost response rates for online surveys?

First, we should touch on the psychology of survey responders.

What motivates people to take online surveys?

Salience. If the person is interested in the topic, they are more likely to complete the survey.

Commitment or investment. Respondents complete surveys when they are personally connected to the success and improvement of the brand, its products and services. Continue reading