In the depth of the Great Recession, many people took pay cuts, yet considered themselves lucky to still have a job. With few options to change jobs, the niceties surrounding choice of employer took a backseat to the realities of survival. Unfortunately, in this “jobless recovery”, this is often still the case.
But one little-noted side effect of Obamacare, as both skeptics and supporters now call it, is that insurance has become decoupled from employment. Uninsured workers can buy their own coverage. And those lucky enough to have employer sponsored healthcare can’t be turned down for new coverage due to preexisting conditions. This means salaried workers can entertain self-employment or working for a smaller employer without the golden handcuffs of corporate insurance keeping them in place. Knowing your employees have more freedom, you may, like many companies, be returning to the idea of Employer Branding.
It Exists in the Minds of Current and Prospective Employees
An employer brand means the idea of your company in the minds of current and potential employees. It is based on everything they see, hear or experience, before and after considering working for the company. A strong employment brand translates to excited prospective employees, ease of filling positions and your choice of the strongest applicants. Continue reading