Monthly Archives: June 2013

Marketing Research vs Market Research

hey google: wdymbt?

10/17/13 Note:  Two weeks ago, the University of Georgia changed the name of their course to the “Principles of Market Research”.  Perhaps things are tipping in that direction. Or maybe Google got to ’em.

Google calls me a Market Researcher on Google Places. The University of Georgia calls their industry-leading certification course Principles of Marketing Research. Who is right? Continue reading